Taylors of Harrogate "Why didn't we think of them before?" by Lucky Generals

It's like coffee, but in a teabag.

Taylors of Harrogate is on a mission to revolutionise your morning brew with the help of a £2m campaign. Proudly showing off its new coffee bags (imagine tea bags, but with coffee), the ad explores the different scenarios in which the brew-based invention was thrown to the wayside throughout history. A bright-eyed explorer’s journey falls short after her hot air balloon receives a puncture, while a fringe-wearing hippy spills the beans on his game-changing idea for a coat rack.

The campaign will include digital, PR, shopper marketing and out of home activities, as well as sampling events at music festivals and train stations across the country this month. The work was directed by Randy Krallman through Smuggler.

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