Retailer makes splash with integrated campaign to mark its designer collaboration
Fashion designer Lilly Pulitzer once quipped, "anything is possible with sunshine and a little pink." Target's new campaign for its collaboration with Pulitzer certainly takes its cues from this quote.
The TV spot, by Chandelier Creative, features an extraordinary pool party, complete with a monkey butler and giraffe collecting guests' hats. The color palette of the creative reflects the vibrant floral prints designed Pulitzer.
Chris Noth, Nick Young, Bella Thorne and Alek We star in the ad as guests at the party. The integrated campaign runs across print, digital, and social. Target has also rolled out a branded mobile app.