For the campaign in Spain and the UK, Mother recast the pop hit in a 1920s tableau
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea's "Fancy" for a campaign airing in Spain.
The new ad, which is part of the brand’s existing "Tonight We Tanqueray" theme, was created by Mother for the Spanish market and will reportedly air in the UK at a later date.
The spot opens on a bartender who is unveiling 1920s-styled guests from beneath white sheets and then moving them into position, like mannequins, ahead of the evening’s festivities.
Throughout the spot the soundtrack features a jazz version of Iggy Azalea’s Fancy, with certain lyrics changed: for instance "Champagne spillin’, you should taste that" is changed to "Tanqueray spillin’, you should taste that".
The track was recorded by the electronic pop band, Leisure Cruise, though Finger Music.
This article first appeared on campaignlive.co.uk.