For Talk Talk, Undercurrent has developed a Cuban Fiesta-themed area, featuring a retro Cuban car photo booth and palm trees. Samsung has used its new S8 and S8+ products to design a Provence-themed area, complete with flower photo wall and immersive Provence-themed VR experience.
Both activations aim to convey the brand messages of innovation, and include a range of creative technologies to keep guests at the festival engaged.
Damian Clarke, founder and CEO of Undercurrent, said: "We’re really excited to be working with such innovative companies for another year. Their ongoing confidence in us is testament to the hard work and creativity of the Undercurrent team and I look forward to seeing the designs come to life on Thursday."
More: In December, Undercurrent launched a branded content agency, The Drop, which provides full-service video and content production for clients. In April, Samsung celebrated the launch of the Galaxy S8 by touring a giant smartphone throughout the UK.
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