Taco Bell 'Sharing Sucks' by Deutsch LA

Fast food company rallies against over-sharing

You were told when you were a kid to share. Now you share every moment of your life.

In an ad for Taco Bell's Grilled Stuft Nacho by Deutsch LA, the fast food company is asking you to stop.

The budget-priced item is back, and Taco Bell shows how unlike regular nachos, you can't share this item. Like McDonald's' McRib, the Grilled Stuft Nacho is famous among fast-food aficionados for its brief cameos. The ad is supported with a companion campaign on social media.

Hello, hot stuft. #GrilledStuftNacho is back.

A photo posted by Taco Bell (@tacobell) on May 21, 2015 at 1:11pm PDT

You're not dreaming. #GrilledStuftNacho is back. pic.twitter.com/xIkDYdRQS8

— Taco Bell (@tacobell) May 21, 2015