Taco Bell recruits Noah Centineo and more for $5 Cravings Box

Celebrities share their custom Taco Bell orders in the Deutsch LA spot, 'Eat Like You.'

Taco Bell goes against the trend of celebrities sharing their favorite fast food items — and encourages customers to embrace their unique orders  in promotion of its new $5 Build Your Own Cravings Box. The spot starts out with actor Noah Centineo skydiving on a moving jet plane while showing off the Taco Bell app. Pro BMX biker Brad Simms later shares his favorite Taco Bell menu item: a bean burrito. TikTok influencer Nava Rose, K-Pop star CL and drag queen Onyx Black also make appearances and share their favorite orders. The campaign also includes a new TikTok filter, hashtag and a TikTok duet with Centineo.