Celebrities share their custom Taco Bell orders in the Deutsch LA spot, 'Eat Like You.'
Taco Bell goes against the trend of celebrities sharing their favorite fast food items — and encourages customers to embrace their unique orders — in promotion of its new $5 Build Your Own Cravings Box. The spot starts out with actor Noah Centineo skydiving on a moving jet plane while showing off the Taco Bell app. Pro BMX biker Brad Simms later shares his favorite Taco Bell menu item: a bean burrito. TikTok influencer Nava Rose, K-Pop star CL and drag queen Onyx Black also make appearances and share their favorite orders. The campaign also includes a new TikTok filter, hashtag and a TikTok duet with Centineo.