SXSW: Wearables shouldn't be viewed as tracking devices

Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise

by Sarah Shearman
Adidas' NFC-enabled shoes were among the topics at Saturday's SXSW wearables session.
Adidas' NFC-enabled shoes were among the topics at Saturday's SXSW wearables session.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?