SXSW: Saudi Princess Reema launches breast cancer awareness campaign

The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer

by Brittaney Kiefer
Princess Reema asked SXSW attendees to take photos in front of pink neon wings and share them via the hashtag #10KSA.
Princess Reema asked SXSW attendees to take photos in front of pink neon wings and share them via the hashtag #10KSA.

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