SXSW hacks - useful even if you're attending via Twitter

SXSW hacks - useful even if you're attending via Twitter

The annual tech pilgrimage is about to kick off. Here's all the good stuff to get you prepared, plus four other things you need to know today.


Most read: Tesco kicks off £90m media review

Big news from Tesco today.

Media Week's Arif Durani reports Tesco has launched a closed review of its media planning and buying business, which has been handled by Initiative for more than 20 years.

Agencies have until the end of this month to finish the first submission.

The review follows the arrival of Dave Lewis, the former president of personal care at Unilever, as the chief executive of Tesco in September 2014. 

In January, Tesco moved its creative account out of Wieden & Kennedy and into Bartle Bogle Hegarty without a pitch.


Most shared: VCCP promotes creative teams

VCCP has announced three of its creative teams are to become associate creative directors.

Chris Birch and Jonny Parker, Kieran Knight and Veryan Prigg, and Pete Bastiman and David Aylesbury have all been promoted.

This is the first time VCCP has appointed associate creative directors, who will spend more time with clients.

Darren Bailes, executive creative director at VCCP, indicated there would be more creative hires to come for the agency later this year. 


On social: A third of young people say social media will influence their vote

City AM reports today that more than a third of those aged 18-24 said their General Election vote would be influenced by something they read on social media.

Social media among this group of voters is ranked second only to TV debates in terms of influencing whose box they'll tick.

Research from specialist marketing recruiter EMR suggests that Ukip is leading the pack on Facebook, with Labour ahead on Twitter and the Conservatives dominant on LinkedIn.

The youth vote is traditionally one of the least likely to turn out.

Today, agency Fabula launched the #voteselfish campaign, which aims to get apathetic under 25s to the polling stations in May.

Digital Mavericks

Career watch: Marketing's Digital Mavericks

Are you driving an innovation agenda in digital marketing? Do you seek out and achieve success on your own terms?

If yes, you could be one of Marketing magazine's Digital Mavericks.

The new initiative aims to celebrate the most innovative women in digital marketing, who are mid-career and have made a significant impact on their brands.

The deadline to apply is Friday 27 March. Click here for entry criteria and to apply. Do it.


BR Recommends: What to expect at SXSW

Ahead of the annual tech pilgrimage to Austin, Texas, Campaign US has compiled a handy list of everything you need to know before it kicks off, plus the key themes to watch out for.

Expect the Internet of Things to be high on the agenda, but let's hope the conversation moves beyond design specs and the well-worn example of the connected fridge.

As tech companies strive to make wearables more attractive, fashion is likely to feature heavily too. Expect to hear how fashion brands' designers are edging into the tech space, and copious amount of chatter on a certain Watch... Read the full article here.

Campaign US will be reporting on location from SXSW this year. Its dedicated hub will feature news, analysis and thought leadership from the event.


Is there something you’d like us to share in 18:05? Email me on with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free