Survey: Female consumers prioritize privacy

Two-thirds of women in the US and UK have taken steps to safeguard their privacy online

The sixth edition of the Women, Power, and Money study, conducted by FleishmanHillard, Hearst Magazines and Ipsos MediaCT, found that in 2014, women were more concerned about privacy in commerce and on social media than in years past and that 66% of women in the United States and United Kingdom had taken steps to safeguard their privacy online.

This article first appeared on

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free