Survey: Female consumers prioritize privacy

Two-thirds of women in the US and UK have taken steps to safeguard their privacy online

The sixth edition of the Women, Power, and Money study, conducted by FleishmanHillard, Hearst Magazines and Ipsos MediaCT, found that in 2014, women were more concerned about privacy in commerce and on social media than in years past and that 66% of women in the United States and United Kingdom had taken steps to safeguard their privacy online.

This article first appeared on

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free