New findings from mobile attribution analysts AppsFlyer show there has a been a 10% increase in mobile apps' global revenue from consumer spend this week (31 March to 6 April). For four in 10 of the apps surveyed, the increase in revenue is above 20%.
Health and fitness apps’ revenue jumped 24% this week, followed by finance (up 18%), shopping (up 15%) and food delivery (up 10%), as consumers adapt to social distancing by doing more exercise at home, sending money electronically and ordering goods online.
Notably, consumer spend on streaming apps (above) have fallen by 35% last week, having risen significantly since the middle of March when social-distancing measures were initially imposed across Europe and North America. Nevertheless, streaming revenue has more than doubled (up 105%) in the entire six-week perod AppsFlyer surveyed (25 February to 6 April).
Business apps (which comprise video conferenceing, scanners and PDF readers) have also fallen signficantly in the past two weeks (down 45% this week compared with the previous week) as people adjust to working from home. News (below) has seen similar a decline within the past two weeks after an initial surge in spend that peaked in mid-March.
The most precipitous decline in app spend has, understandably, come from travel, which is down 30% in the past six weeks.
In the UK, revenue for education apps have more than tripled in the past two weeks (up 265%), while health and fitness, shopping, and music and photography have seen double-digital revenue gains over the same period.