Surf "Perf with Surf" by Adam & Eve/DDB

Dani Dyer has coupled up with Surf for for a proper Essex summer spot.

Surf teamed up with last year’s Love Island winner for a tongue-in-cheek summer campaign. The ad follows Essex royalty Dani Dyer as she struggles with ketchup, makeup, seafood and sweat, sporting a slightly-distressed smile as she repeats the mantra "perf with Surf" (stick that on a t-shirt, Primark).

Created by John Trainor-Tobin and Clarissa Dale at Adam & Eve DDB and directed by Cloé Bailly through Caviar, the ad will feature across TV, online video and social media. 

Dyer is the latest reality star to partner with Surf, following in the footsteps of Joey Essex and the cast of British sitcom Birds of a Feather.

Credits

Advertiser
Senior brand manager
Creative agency
Copywriter
Art director
Chief creative officer
Creative director
Managing partner
Account manager
Business director
Agency producer
Account director
Project manager
Planning partner
Planning director
Media agency
Production company
Executive producer
Director
Producer
Edit company
Editor
Post production company
Colourist
VFX Supervisor
2D artist
Post producer
Music company
Audio post production

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