Which Super Bowl XLIX ads scored with female creatives?


Always, No More and Carls' Jr.: The 3% Conference and The Representation Project give their verdict

On Feb. 1, female creatives from all over the world weighed in on the Super Bowl ads in real-time through a live Tweetup co-sponsored by The 3% Conference and The Representation Project.

The goal? Threefold: To remind brands that 46% of the NFL viewing audience is female (and that this group drives the social sharing about the ads); to showcase the wit and wisdom of female creatives; and to celebrate brands and agencies that produce work that sidesteps sexism and stereotyping.

Here's the results: