Ahead of Super Bowl yesterday, Bud Light, BMW, Newcastle were among the brands to roll out their ads online. Others, meanwhile, held off until the big day and premiered them during the game itself.
Here are some of the best Super Bowl ads from this year's crop.
Always "#LikeAGirl" by Leo Burnett
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Bud Light "Coin" Energy BBDO
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Carnival "Come Back to the Sea" by BBDO Atlanta
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Clash of Clans "Revenge" by Barton F. Graf 9000
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Coca-Cola "Make it Happy" by Wieden & Kennedy
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Esurance "Sorta Pharmacy" by Leo Burnett
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Esurance "Sorta Your Mom" by Leo Burnett
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Fiat "Blue Pill" by Richards Group
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GoDaddy "Working" by Barton F Graf
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Loctite "Positive Feelings" by Fallon Minneapolis
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Microsoft "Empowering Us All" produced in-house
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Mercedes-Benz "Fable"
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Nationwide "Make Safe Happen" by Ogilvy & Mather
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Nissan "With Dad" by TBWA\Chiat\Day, Los Angeles
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Northrop Grumman "Hanger" by mcgarrybowen
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Priceline "Know a Guy" by Butler Shine Stern & Partners
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Reebok Freak Show "Be More Human" by Venables Bell & Partners
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Skittles "Settle It" by DDB Chicago
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Squarespace "Om" by Wieden & Kennedy
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TurboTax "Boston Tea Party" Wieden + Kennedy Portland
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Weathertech "America at Work" by Pinnacle Advertising
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WeightWatchers "All You Can Eat" by Wieden & Kennedy
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