Ahead of Super Bowl yesterday, Bud Light, BMW, Newcastle were among the brands to roll out their ads online. Others, meanwhile, held off until the big day and premiered them during the game itself.
Here are some of the best Super Bowl ads from this year's crop.
Budweiser "lost dog" by Anomaly
BMW 'Newfangled Idea' by KBS+
Dove Men & Care "#RealStrength" by The Marketing Arm
Kia "The Perfect Getaway" by David & Goliath Los Angeles
Lexus "Make Some Noise" by Walton Isaacson
Mercedes-Benz "fable"
Mophie "all-powerless" by Deutsch LA
Newcastle "band of brands" by Droga5 New York
NFL "No More" by Grey
Snickers "The Brady Bunch" by BBDO New York
T-Mobile "Kim's data stash" by Publicis Seattle
Toyota "how great I am" by Saatchi & Saatchi LA
Victoria's Secret "let the real games begin"
Wix "it's that easy" by Committee LA
And the regional ads...
Buzzfeed & Friskies "dear kitten"
Carl's Jr. "au naturel" by 72andSunny
Eat24 "hangry?"
GrubHub "Because Burrito"
The Verge "Leaked Super Bowl Ad"
This article was first published on www.campaignlive.co.uk
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