This new Super Bowl spot for T-Mobile by Publicis Seattle features the 34-year-old reality TV star Kim Kardashian West.
The spot made its debut before the big game on TBS talk-show "Conan" Monday with Kardashian West as a surprise guest.
Kardashian West delivers a PSA-style narration that explains how mobile phone data can go unused. The star mocks her self-obsessed image, saying that unused data is useful for sharing her daily minutiae.
"Data you paid for can be used to see my makeup, my backhand, my outfits, my vacations and my outfits," Kardashian West says.
The ad for the fourth-largest wireless carrier in the U.S. highlights the network's rollover data plans.
Agency: Publicis Seattle
Client: T-Mobile US
Production company: Pretty Bird
Director: Paul Hunter
Creatives: Andrew Christou, Jason Lucas, Scott Kaplan
Producer: David Logan
Editorial: David Brodie / Rock, Paper, Scissors