Sunshine poaches head of experiential from MTV

Hack to head up Sunshine's experiential offering
Hack to head up Sunshine's experiential offering

Creative agency Sunshine has announced Ben Hack has joined as head of experiential from MTV's media network Viacom.

Hack was previously brand experience director at Viacom International Networks, where he worked for eight years. 

He will report to Sunshine’s chief executive and co-founder, Kit Hawkins, with an aim to grow the agency’s live offering to clients. Sunshine has previously worked on events such as Chime for Change for Gucci, Girl Effect Live for Nike and watchmaker Shinola’s launch.

At Viacom, Hack was responsible for devising and executing integrated experiential marketing campaigns and live events for commercial partners across a range of brands, including MTV, Nickelodeon and Comedy Central. He also headed up off-air events such as the MTV European Music Awards.

Hack has worked in the events and marketing industries for more than 15 years, previously working as account director on Stella Artois Film, 3 Mobile, Rizla and Diageo Premiums Portfolio at agency Exposure.

Hawkins said: "Ben has unparalleled experience in creating events and experiences that are landmarks in popular culture. It will be exciting for our clients to have access to his creative brilliance and deep experience and knowledge in delivering large scale productions."

Hack added: "I’m excited to have joined Sunshine and look forward to playing a central role in growing the live event and experiential offering within the agency."

More: How to be a great workplace - MTV

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