AgencySaatchi & Saatchi New York
SectorTelecom / Utilities brands
Saatchi & Saatchi New York adds more "real-life" scenarios to Spectrum campaign
Charter ties its Spectrum high-speed internet service to the joys of summer in two new spots from Saatchi & Saatchi New York. Whether studying up on advanced barbecuing techniques with the Triple Play service or helping teenagers bootstrap a start-up out of a living room, high bandwidth and speed helps customers overcome super serious challenges. The 30-second online spots are a continuation of Saatchi NY’s ongoing campaign for Charter. Four spots rolled out in March with similar premises, each highlighting a different offering from the cable giant.