Subaru Outback "group photo" by DDB Canada Toronto

Subaru has released a TV campaign for its Outback model.

DDB Canada Toronto created the spot, which mocks hipster poseurs and then contrasts them with the authentic outdoors men and women that Subaru wants associated with the car.

Creative credits

Agency: DDB Canada Toronto
Chief creative officer: Kevin Davis
Executive creative directors: Paul Wallace and Rob Sturch
Copywriter: Domenique Raso
Art director: Rebecca May
Agency producers: Sue Bell, Marie-Pierre Toure, Tara Greguric, Stef Fabich, Caroline Clarke and Catherine Kim
Account team: Michael Davidson, Scott Barr, Julia Morris, Mike Johnson and Lindy Scott
Strategists: Tony Johnstone and Annie Seyffert
Media company: OMD
Production company: The Corner Store
Director: Jorn Haagan
Director of photography: Jorn Haagen
Line producer: Jane Thomson
Post-production company: Rooster Post
Editor: Marc Langley
Assistant editor: Nick Greaves
Finishing facility: Fort York VFX
Flame artist: Paul Binney
Flame assistant: James Marin
Colour facility: Alter Ego
Colour house: RMW Music
Audio house producer: Dustin Anstey
Audio house engineer: Kyle Gudmundson

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