Online ticket exchange StubHub is encouraging people to overcome the inertia of staying home through a campaign running in the UK, US and Canada.
The first spot, "Festival", is a playful example of how going to a show could change your life. It tells the tale of a man who finds love, family and fortune after a gig. The second ad, "Machines", is about the rise of artificial intelligence and its turn on humanity, when the lead character must face his regret of never seeing his favourite singer live in concert.
The films were created by Goodby Silverstein & Partners and shot by Epoch’s Martin De Thurah, who won the Cannes Film Craft Grand Prix last year for Under Armour’s "Rule yourself" starring Michael Phelps.