StreetEasy illustrates the frustrations of New York apartment hunting in new campaign

Ad for StreetEasy by GSP
Ad for StreetEasy by GSP

Property website launches its first ad campaign, by Goodby, Silverstein & Partners

For New Yorkers, finding a new residence is akin to cramming for the SATs or applying to college.

StreetEasy, the property website, has illustrated these frustrations for its first ad campaign, created by Goodby, Silverstein & Partners.

The print and OOH ads show comical, but familiar scenes related to apartment living, such as the room just large enough for a bed.

The ads appear where New Yorkers spend much of their time — subway platforms, taxis, and on the street.

Campaign credits

Client: StreetEasy
Agency: Goodby, Silverstein & Partners NY
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Art Director: Peter Jostrand
Copywriter: Josh Chua
Designer: Philip Cheaney
Head of Production: Anthony Nelson
Illustrator: Shy the Sun
Managing Director: Nancy Reyes
Account Director: Dan Langlitz
Assistant Account Manager: Nate Baker
Head of Brand Strategy: Conner Huber
Brand Strategy Director: Katie Nagl Coane
Group Communication Strategy Director: Dong Kim
Project Manager: Connor Hall

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