For New Yorkers, finding a new residence is akin to cramming for the SATs or applying to college.
StreetEasy, the property website, has illustrated these frustrations for its first ad campaign, created by Goodby, Silverstein & Partners.
The print and OOH ads show comical, but familiar scenes related to apartment living, such as the room just large enough for a bed.
The ads appear where New Yorkers spend much of their time — subway platforms, taxis, and on the street.
Agency: Goodby, Silverstein & Partners NY
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Art Director: Peter Jostrand
Copywriter: Josh Chua
Designer: Philip Cheaney
Head of Production: Anthony Nelson
Illustrator: Shy the Sun
Managing Director: Nancy Reyes
Account Director: Dan Langlitz
Assistant Account Manager: Nate Baker
Head of Brand Strategy: Conner Huber
Brand Strategy Director: Katie Nagl Coane
Group Communication Strategy Director: Dong Kim
Project Manager: Connor Hall