Straight Talk Wireless 'Bob Ross' by The Martin Agency

Straight Talk Wireless "Bob Ross" by The Martin Agency.
Straight Talk Wireless "Bob Ross" by The Martin Agency.

Prepaid phone company resurrects the late TV painter to lend its ad an artistic touch

A new spot from cellphone company Straight Talk Wireless by The Martin Agency features a cameo by the late Bob Ross.

The "Joy of Painting" host fills in the narrator's gaps by doing what Bob Ross did best: painting. With a stroke of cadium yellow, the mellow PBS star paints a Straight Talk Wireless billboard between two of the artist's famous "happy little trees."

This ad continues Straight Talk Wireless' campaign message of simple cellphone plans.

Campaign credits

Client: TracFone Wireless Inc.
Agency: The Martin Agency
AVP, Marketing: Lucien Tenn
Media Director: Ken Weisberg
SVP, Marketing: Rick Grelewicz
Chief Creative Officer: Joe Alexander
Creative Director: Sean Riley
Senior Art Director: Pat Wittich
Senior Copywriter: Justin Bajan
Copywriter: Mark Habke
Executive Producer: Christina Cairo
Producer: Erik Iversen
Junior Producer: Derek Meyer
Business Affairs Manager: Alice Isner
Director of Production Business Management: Karen Taylor
Financial Account Supervisor: Leslie Rounds
Group Account Director: Rich Weinstein
Account Director: Ben Roberts
Account Supervisor: Lindsey Netto
Account Executive: Ryan Thompson
VP/Group Project Management Supervisor: Karen Baber
Production Company: aWHITELABELproduct
Producer: Anna Joseph
Director: Paul Middleditch
Dir. Photography: Tom Sigel
Editorial Company: Running With Scissors
Editor: Gordon Carey
VP/Executive Producer: Scott Friske
Producer: DeeDee Ray
Audio Post Company: Rainmaker Studios

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