A new spot from cellphone company Straight Talk Wireless by The Martin Agency features a cameo by the late Bob Ross.
The "Joy of Painting" host fills in the narrator's gaps by doing what Bob Ross did best: painting. With a stroke of cadium yellow, the mellow PBS star paints a Straight Talk Wireless billboard between two of the artist's famous "happy little trees."
This ad continues Straight Talk Wireless' campaign message of simple cellphone plans.
Client: TracFone Wireless Inc.
Agency: The Martin Agency
AVP, Marketing: Lucien Tenn
Media Director: Ken Weisberg
SVP, Marketing: Rick Grelewicz
Chief Creative Officer: Joe Alexander
Creative Director: Sean Riley
Senior Art Director: Pat Wittich
Senior Copywriter: Justin Bajan
Copywriter: Mark Habke
Executive Producer: Christina Cairo
Producer: Erik Iversen
Junior Producer: Derek Meyer
Business Affairs Manager: Alice Isner
Director of Production Business Management: Karen Taylor
Financial Account Supervisor: Leslie Rounds
Group Account Director: Rich Weinstein
Account Director: Ben Roberts
Account Supervisor: Lindsey Netto
Account Executive: Ryan Thompson
VP/Group Project Management Supervisor: Karen Baber
Production Company: aWHITELABELproduct
Producer: Anna Joseph
Director: Paul Middleditch
Dir. Photography: Tom Sigel
Editorial Company: Running With Scissors
Editor: Gordon Carey
VP/Executive Producer: Scott Friske
Producer: DeeDee Ray
Audio Post Company: Rainmaker Studios