The Guardian "Three Little Pigs"
"Oink, oink."
Director: Ringan Ledwidge
Producer: Chris Harrison
Agency: Bartle Bogle Hegarty London
Creatives: Matt Fitch, Mark Lewis
Post-production: The Mill
Navy "Made in the Navy"
"Ed gets under the skin of the navy like no-one else and shines a light on an everyday hero."
Director: Ed Morris
Producer: Chris Harrison
Agency: WCRS
Creatives: Ben Brazier, Johnny Ruthven
Post-production: Creative Outpost
PG Tips "The Return"
"Classic British advertising at its best. Danny has a rare knack to take an ad idea and turn it into popular culture."
Director: Daniel Kleinman
Producer: Johnnie Frankel
Agency: Mother London
Creatives: Darren Bailes, Al MacCuish
Post-production: The Mill
Renault "The Kid"
"A lesson in the art of efficient storytelling. And, as with much of Pete’s work, it packs a big emotional punch."
Director: Pete Riski
Producer: Kelly Spacey
Agencies: Publicis London, Team Renault
Creatives: Marc Allenby, Nadia Doherty
Post-production: The Mill
Skyfall
"Danny yet again delivers a corker. It’s the perfect fusion of epic song and epic visual."
Director: Daniel Kleinman
Producer: Johnnie Frankel
Post-production: Framestore
Sky "Goals"
"Ivan brilliantly captures the emotional highs and lows of a football game and shows that the real action is in the stands, not on the pitch."
Director: Ivan Bird
Producer: Lucy Sherwood
Agency: Brothers and Sisters
Creatives: Elliot Harris, Cameron Mitchell
Post-production: MPC
Massive Attack "Voodoo in my Blood"
"A representation of how I feel when trying to download something from Dropbox."
Director: Ringan Ledwidge
Producer: Ellie Fry
Record label: Virgin
Post-production: Electric Theatre Collective
Wall’s "Garage"
"Brilliantly bonkers. Dog in a box."
Director: Andy McLeod
Producer: Kirsty Dye
Agency: Saatchi & Saatchi
Creatives: Andy Vasey, Dan Warner
Post-production: Big Buoy
Mattessons "You Must be Hank Marvin"
"A really funny idea made even funnier by Andy’s wonderful take on it."
Director: Andy McLeod
Producer: Kirsty Dye
Agency: Saatchi & Saatchi
Creatives: Matt Skolar, Eoghain Clarke
Post-production: Big Buoy
Transport For London "Tortoise and the Hare"
"Sara has made a wonderfully simple premise cinematic and exciting, doing what she does best – tight storytelling with strong impact."
Director: Sara Dunlop
Producer: Stuart Bentham
Agency: M&C Saatchi
Creatives: Dipesh Mistry, Robert Graves-Morris
Post-production: Electric Theatre Collective
