Stoli targets insecure men with "Drink What You Want" campaign

Spots from The Martin Agency reassure millennials that drinks don't have a gender.

A new campaign for Stoli Vodka from The Martin Agency encourages men to get over their fear of being judged and drink things that taste good.  Despite Roger Sterling’s penchant for Stolichnaya on "Mad Men," there’s apparently a perception among millennials that vodka, particularly flavored varieties, aren’t "manly." According to a Stoli survey, 63 percent of millennial men avoid those kinds of drinks in public. A 90-second online anthem features a young guy unabashedly getting his blueberry on. In companion spots, bartender and author Jeffrey Morgenthaler assures viewers that nobody cares what they drink and rants about men who are so insecure that they order "brosé" or a "LeMan Drop."


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