Stella Artois enlists Matt Damon and a tower of glasses to promote clean water

An ad by Mother announces the beer maker's partnership with Water.org to help the developing world

Stella Artois is supporting Water.org to help those in the developing world without clean water by donating $6.25 from the sale of every limited-edition chalice.

To announce the partnership, Mother created a film with an art installation made out of Stella Artois chalices. The installation acts like a 3D zoetrope, creating an animation out of the images painted on the glasses. Matt Damon, a patron of Water.org, appears in one of the online films to talk about the charity's mission.

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