Passers-by are being given the chance to fly like Wimbledon's resident bird of prey over the tennis courts in a multisensory experience designed in collaboration with Momentum Worldwide and Mother.
The experience utilises Oculus Rift technology, a hydraulic simulator, headphones and goggles to create a true sense of flight. Participants are made to feel as if they're weaving through the grass courts, which were filmed using drone technology.
Stella Artois has made the activation available to consumers outside of London through Google Cardboard technology. Android users can download The Perfect Flight app from the Play Store and launch the experience by using the web giant's inexpensive VR kit.
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