Stella Artois creates centre court tennis experience at Waterloo station

Stella Artois: running Wimbledon activity at London Waterloo
Stella Artois: running Wimbledon activity at London Waterloo

Stella Artois, the Wimbledon tennis championship's first-ever beer sponsor, has set up a miniature tennis court at London's Waterloo station.

The experiential activity began today (27 June) and will run until 11.30am tomorrow morning. Commuters can take part in a short tennis quiz on iPads at a miniature tennis court, called the centre court experience, and use their knowledge of the game to compete for a pair of Wimbledon tickets, which Stella Artois is giving away every 15 minutes.

The winners will have their photos put up on a digital out-of-home (DOOH) screen at Waterloo station, be given a pair of train tickets and put on a train to Wimbledon.

Stella Artois has also been using the DOOH screen at Waterloo to achieve a number of firsts, including posting real-time updates on what’s happening in the tennis, pulling in Twitter feeds from its #herestoperfection hashtag as well as images from Stella Artois' Instagram account.

Agencies PS Live and Posterscopeworked on the campaign. 

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