Justin Tindall, chief creative officer at M&C Saatchi, Tim Lindsay, the chief executive of D&AD and Ann Wixley, creative director of OMD UK, will speak on a panel, called "Agencies Embrace Creative".
The speakers from both sides of the creative and media divide will discuss how the lines between the two disciplines are merging and examine with a discerning eye: Can media agencies really succeed in the creative game and what do they need to do to pull it off?
Claire Beale, the global editor-in-chief of Campaign, who will chair the panel, said: "Creativity used to be the preserve of advertising agencies. Now the opportunities and demands of technology have driven the democratisation of creative ideas and executions. Brands need more creative solutions and they need them faster and more cost effectively.
"There's a huge opportunity for smart media agencies here. But do they really have the creative skillsets to compete against the creative agency specialists?"
"We want to explore the different creative offerings now available across the agency landscape and how marketers are benefitting from a greater array of creative originators."
Media 360, the leading conference for UK commercial media, focuses on the future of brands, media agencies and media owners. Josh Krichefksi, UK chief executive of MediaCom, and Jeremy Basset, head of Unilever Foundry, are the co-chairs.
Find out more about the agenda and tickets at http://www.media-360.co.uk