A Stanley cup survived a car fire and went viral. Then the brand gave the owner a new vehicle

Stanley's Terence Reilly thanked Danielle for sharing the video. (Photo credit: @StanleyBrand / TikTok)
Stanley's Terence Reilly thanked Danielle for sharing the video. (Photo credit: @StanleyBrand / TikTok)

The drinkware brand responded after a video went viral on TikTok.

After TikToker @danimarielettering posted a video of her Stanley drinking cup fully intact — and still with ice in it — following a fire that destroyed her car, the food and drinkware brand promised to buy her a new vehicle. 

In the initial video, the TikToker filmed the remnants of her car, saying, “Everybody is so concerned about if the Stanley spills, but what about if it melts? It was in a fire yesterday and it still has ice in it.”

@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle

Her video, posted on Wednesday, quickly went viral, with many people commenting that Stanley should buy a new car for Danielle. 

On Thursday, in response, Stanley posted a TikTok video featuring its president, Terence Reilly, thanking Danielle for sharing the video because “it couldn’t be a better example of our product’s quality.” 

He added, “We haven’t done this before and we probably won't do it again, but we want to replace your vehicle.” 

@stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913

Danielle made another video on Friday afternoon saying that Stanley’s response almost made her “pass out.” She also thanked the TikTok users who gave Stanley the idea to gift her a new car.

@danimarielettering

♬ original sound - Danielle

“Helping Danielle has been perhaps the best part of an amazing year for our 110-year-old brand,” Reilly said via email. “For over a century, we've been making products that are built for life and her video showcased our brand and product promise in a way that was both scary but affirming — we're not surprised that her Stanley remained intact. We can't wait to get her into a new vehicle and we're grateful that she's safe.”

Kaplow Communications is Stanley’s PR partner. It was not immediately clear if the firm provided communications support on this initiative. 

This story first appeared on PRWeek U.S.

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free