St Tropez "the ultimate tan" by PZ Cussons

PZ Cussons has relaunched its fake tan brand St Tropez with a £2 million global campaign, created in-house.

Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity.

In addition, there is a social media drive, by Karmarama, to encourage women to Tweet about the product for the chance to win a holiday. The work was created by Michael Nash and photographed by Sølve Sundsbø.