St Bernard dogs deliver FTs to City and media workers

Financial Times
Financial Times

LONDON - The Financial Times unleashed a team of St Bernard dogs carrying free copies of the Financial Times around their necks across Canary Wharf and Bank yesterday.

A warming glass of brandy was also given out to passers by as they were travelling through the snowy weather.

Several of London's media agencies were also visited by the dogs. Along with their free paper they were handed a FT-branded bottle of brandy labelled ‘Here for you, whatever the financial climate.'  

The dogs were used to follow up on the FT's recent ‘St Bernard' poster campaign, seen across London stations in December, and a similar St Bernard themed event held at the World Economic Forum in Davos.

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