St Austell launches beer packaging

St Austell has launched packaging for its Clouded Yellow wheat beer through WPA Pinfold, with labels printed to look like watercolour paper.

The shape of the green flint bottle aims to reinforce the ale and lager crossover and appeal to women.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free