Squarespace bets on Leon Bridges in new Grammy Awards ad

Spot from Preacher shows path to fame for R&B ingenue

Singer-songwriter Leon Bridges’ debut album is nominated for Best R&B album at this year’s Grammy Awards on Feb. 15. But a few years ago, he was getting by as a dishwasher in Fort Worth, Texas, playing what local gigs he could find. It’s a journey told by Austin-based Preacher in a 30-second spot for Squarespace that will premiere during the awards show. Bridges had already been using Squarespace to build and host his website, but Preacher updated it as part of the campaign. They also created a site for Danny Clinch, director of the ad and the official photographer for this year’s Grammy Awards.


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