AgencyWieden & Kennedy New York
SectorFood and Drink, Alcohol, Media / Entertainment Brands and Sport brands
Bud Light's 80s mascot makes a comeback for 30th anniversary.
Bud Light’s popular spokesmutt from the 1980s is coming back to the Super Bowl this year, 30 years after his first Big Game appearance. Spuds MacKenzie returns as a ghost in a 90-second ad created by Wieden + Kennedy New York that has the bull terrier’s spirit giving a guy who wants to stay in for the night a tour of all his missed fun drinking with friends. Spuds made his first Super Bowl showing in a 1987 ad narrated by "Lifestyles of the Rich and Famous" host Robin Leach.