Sprite's new spot aims to promote inclusivity in Argentina

Sprite's new spot aims to promote inclusivity in Argentina

The ad is part of the #YouAreNot Alone (#NoEstasSolo) platform.

Sprite and WPP’s Santo launched a film on Saturday for the Pride parade in Argentina, but the content aims to promote inclusivity of all types in the country beyond a single day of LGBTQ+ marches.

The video is part of Sprite’s #YouAreNotAlone (#NoEstasSolo) platform, which focuses on uniting young people on topics relevant to them.  

The spot features mothers, fathers, grandparents, kids and friends helping their LGBTQ+ friends and family members get ready for Pride parade. It ends with the line: "Pride: What you feel when someone you love chooses to be free. You’re not alone."

Sprite is hoping that the content will promote greater tolerance of all kinds in Argentinian society.

While Argentina is very progressive in terms of LGBTQ rights, being the first Latin American country to legalize same-sex marriage in 2010, the country’s president has been receiving backlash due to his son being a drag queen and a rather famous Instagram influencer.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free