Spotify's first out-of-home ads give local stats of listening habits

Justin Bieber popular in Williamsburg, Janet Jackson in Soho

Spotify’s first out-of-home campaign reveals some surprising stats about the music listening habits of neighborhoods in New York. Shockingly, Williamsburg is really into Justin Bieber, Soho is partial to Stevie Wonder and Janet Jackson, and Gowanus apparently has trouble sleeping and prefers Spotify’s "Deep Sleep" playlist. The hand-painted ads, which are also running in Los Angeles, are part of the streaming service’s annual "Year in Music" campaign, which gives a snapshot of what the world’s been listening to this year.