Spotify said to be in talks to buy SoundCloud

Spotify is reportedly looking to acquire SoundCloud in a bid to up its game to compete with Apple Music.

The talks are in advanced stages but there is still a chance that a deal may not go through, according to the Financial Times.

The music streaming sector is facing greater pressure as Amazon plans to break into the market.

Apple, which is also relatively new to the market, is said to have around 17 million subscribers, while Spotify is believed to have about 40 million.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free