Spotify calls out users for strange listening habits

The brand's largest OOH campaign to date features intriguing insights about what music we like and when

Spotify has access to a wide range of consumer data it can sift through, and the music streaming company is putting some of its insights to work in a new global OOH campaign. Created in-house, the humorous spots directly address a particular sliver of the Spotify audience: the one person in NoLIta who’s been streaming Christmas music all year, or the 3,700 people in the UK who played "It’s the End of the World as We Know It" right after the Brexit vote. The campaign begins rolling out today in New York City, Chicago, Los Angeles, the UK, France and Denmark.