Sport England "This girl can: Phenomenal women" by FCB Inferno

Sport England's groundbreaking "This girl can" campaign returns with a new ad that broadens its scope to get more women exercising.

The 2017 work focuses on a wider age range and variety of women, as well as sharing new messages such as that it’s OK to take a break from sport. It is set to a voiceover of the late Maya Angelou reciting her poem Phenomenal Women

The ad was once again created by FCB Inferno and directed by Kim Gehrig through Somesuch. 

Credits

Agency
Managing director
Chief creative officer
Senior copywriter
Senior art director
Senior designer
Copywriter
Project managers
Business director
Account director
Account manager
Executive planning director
Senior strategist
Head of broadcast/producer
Production assistant
Strategic lead – brand and digital
Director
Production company
Executive producer
Production company producer
Somesuch script writer
Lighting/cameraman
Production designer
Editor
Casting
Music and sound design
Post-production

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