Sport England "Join the movement" by FCB Inferno

Sport England has launched a national campaign to help people stay active during the coronavirus outbreak.

Backed by the Department for Digital, Culture, Media & Sport and funded by The National Lottery, "Join the movement" focuses on community-building by encouraging participants to share their experiences on social media and inspire others to join in, using the hashtag #StayInWorkOut.

An online hub gives access to home workout options, including free fitness content and advice from the NHS, Nike Training Club, Les Mills On Demand, Joe Wicks (also known as The Body Coach) and FiiT, among others. The site also has information and suggestions for exercising outside close to your home for one session a day, and specific content aimed at people over 70 and parents who want to get active with their children.

Work will run across digital and social media, and kicks off with imagery of people getting active indoors, alongside motivational slogans such as "Join the family balancing act" and "No kit, no uniforms, no wrong moves". It was written by Sarah Lefkowith and art directed by Nicole Chen. 

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