How would you spend $1000 a week? New York Lottery answers in 'Small Town' campaign by McCann New York

One lucky New York Lottery winner’s childhood dream has been brought to life in this piece by McCann New York. "Small Town" is the latest take on the "How Would You Spend It?" campaign and builds off the original concept of how winners would spend their time if they took home Cash4Life’s top prize of $1,000 a week for life. The video, shot by director Noam Murro, will run from today until the end of March and is being supported by Cash4Life-specific radio, OOH, print and point of sale materials. A TV spot will be featured across New York State broadcast TV, as well as in cinemas and social media.

Credits

Creative:
North American Chief Creative Officer
McCann New York Chief Creative Officers
Executive Creative Directors
Senior Art Director
Senior Copywriter
Production:
Chief Production Officer
VP Senior Producer
SVP Executive Music Producer
Music Producer
Business Manager
Account:
Executive Account Director
VP Account Director
Account Supervisor
Assistant Account Executive
Project Management:
Project Manager
Strategy:
VP Strategy Director
Production:
Executive Producer
Editorial:
Editor
Assistant Editor
Executive Producer
Conform/VFX:
MPC NY
Managing Director
Senior Producer
Creative Director/VFX Supervisor
3D/2D Lead
Music:
Future Perfect
Composer
Producer
Audio Mix:
Heard City
Telecine
Co3
Other Agencies Involved

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