Spanish Lottery Christmas ad captures spirit of the season

Touching animated film from Leo Burnett Iberia promotes annual holiday draw

A moving three and half minute animated short for Spain’s annual Christmas lottery tells the story of Justino, a lonely security guard at a mannequin factory. Created by Leo Burnett Iberia, the touching film for Sorteo De Navidad is reminiscent of Pixar’s Up. It follows the nighttime adventures of the elderly night guard, who passes the time and interacts with his daytime colleagues by leaving them amusingly arranged mannequins. He’s repaid for his kindness when the workers include him in their winning lottery syndicate. The ad features the tagline "There’s no bigger prize than sharing" and is running on TV and in cinemas in Spain. The story continues on social media, where Justino’s nights can be followed via Instagram. 

Campaign credits

Client: SELAE
Agency: Leo Burnett Iberia
Product: Sorteo de Navidad
Campaign: El mayor premio es compartirlo
Clients: Eva Pavo + Federico Fernández + Margarita Moreno
Chief creative officer: Juan García-Escudero
ECD: Jesús Lada
Digital CD: Iñaki Martí
Creative supervisors: Ignacio Soria + Arturo Benlloch
Art directors: Javier López Canle + Sergio García
Client service director: Ricardo del Campo
Account manager: Sara Cubillo
Account handler: Jesús Álvarez
Head of digital: Tania Cavada
Account executive: Sandra Arán
Tech team: Víctor Moreno + Horacio Panella + Luis Marcano
Producer: Nico Sánchez + Esther García
Production company: Passion Pictures
Director: Against all odds
Executive producer: Mario Fornies
Producer: Pablo García Acon

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free