Southwest Airlines is building on the viral success of its dancing bridesmaid with a sequel created by GSD&M.
The woman appears in various locales dancing to a variety of wedding staples such as "Get Down Tonight." The dresses and songs may change, but the woman has some impressive dance moves.
The previous commercial, which took off in October 2014, led to wedding dance tutorial on MTV.com.
The latest ad debuted during the NCAA basketball tournament. It will continue on CBS and Turner networks to promote the airline's wedding-season sale.
Campaign staff
Client: Southwest Airlines
Agency: GSD&M