Southern Comfort "shark" by Wieden & Kennedy New York

Southern Comfort continues to make heroes of oddballs who are happy in their own skin, with the latest ad in its "whatever's comfortable" campaign.

Wieden & Kennedy New York created the spot, which this time features a vampy-looking woman at a bar who has sharks drawn on her nails.

Creative credits

Client: Brown-Forman
Brand: Southern Comfort
Agency: Wieden & Kennedy New York
Executive creative director: Susan Hoffman
Creative directors: Jim Lasser and Caleb Jensen
Creatives: Laddie Peterson and Jeff Dryer
Head of content production: Nick Setounski
Account team: Toby Hussey and Katie Hoak
Production company: Biscuit Filmworks
Director: Steve Rogers
Executive producer: Holly Vega
Editorial company: Mackenzie Cutler
VFX company: The Mill
Song: Little Red Riding Hood
Artists: Bushwalla, Sallie Ford and Graeme Gibson
Music company: Walker
Mix: Sonic Union

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free