Sourz to pop up at Holi Festival of Colours

Holi Festival of Colours will visit London from 12-13 September
Holi Festival of Colours will visit London from 12-13 September

Beverage brand Sourz has revealed it will be activating at the Holi Festival of Colours event in London from 12-13 September.

The company, which produces a range of flavoured alcoholic shots, will operate out of a branded tent complete with two photo booths, a bar and lounge area.

One photo booth will produce classic photo prints; meanwhile the other will feature a function that allows attendees to create their own animated GIFs.

The customised images will be sent to people via text or email, enabling them to share their experiences on social media.

The LED-bar will showcase the brand’s new product, Sourz Rainbow Ice, and a lounge area will be situated nearby. 

Sourz teamed up with MTV earlier in the year for the ‘Club MTV presents… Sourz Colours Tour’, which brought the Holi Festival of Colours experience, albeit on a smaller scale, to 10 UK cities.

As part of the partnership, which also involves Capital FM, young adults of legal drinking age were presented with the chance to win tickets to the Sourz Colours Tour in the UK and a Holi Festival in Europe.

There are currently opportunities to win tickets to the upcoming London event as part of the partnership. 

More festival news:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free