'Sonos Your Home' by 72andSunny

Music transforms you, and in a new video campaign for Sonos wireless speakers the transformations are complete -- and wildly imaginative

LOS ANGELES — 72andSunny's "Your Home" campaign for Sonos, a California maker of wireless speakers and audio components, is all about the transformative power of music.

In a series of 15- and 30-second videos, living spaces are radically transformed, each to its own driving soundtrack. One room is overtaken by blooming bouquets of claymation flowers, while puffs of black paint splatter across another room. In a third, a thick layer of gold paint spreads inexorably across the floor, walls and furniture.

Creative credits

Client: Sonos
Agency: 72andSunny
Chief creative officer: Glenn Cole
Chief executive officer: John Boiler
Group creative director: Frank Hahn
Creative director: Josh Fell
Creative director: Rey Andrade
Lead copywriter: Jed Cohen
Lead designer: Jeremy Wirth
Designer: Sean Mathews
Director of production: Sam Baerwald
Chief production officer: Tom Dunlap
Senior film producer: Marisa Wasser
Group brand director: Mike Parseghian
Senior brand manager: Jen Marvin
Brand manager: Jessica Brewer
Brand coordinator: Jena Casiean
Senior business affairs manager: Christina Rust
Business manager: Beau Thomason
Strategy director: John Graham

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