Solar cell company enlightens consumers

The film by Droga5 is part of a campaign to show the practical benefits of renewable energy

Enough sun light hits Earth every hour that if converted into electricity, it could power every gadget, machine and vehicle on the planet for a full year.

That astounding fact is the basis of an ad for solar cell company NRG Home Solar. The film by Droga5 starts at the core of our sun. It follows a single photon as it crosses the solar system to our planet.

There the particle of light zooms in toward a typical American home. In one scenario, nothing happens. In another, the photon collides into a solar cell, which helps power the home.

The web film is part of an integrated campaign joined by print, online and social advertising.