SoftBank Robotics America "Meet Pepper the robot" by Midnight Oil

A new ad for SoftBank Robotics America's personal companion robot has an eerie quality.

Perhaps it’s because we’re not used to seeing ads for humanoid robots but the 30-second spot has the air of a pastiche about it – like it belongs in an old Paul Verhoeven film. Of course, all this could be explained away by the fact that it’s a campaign for a Japanese tech brand that is aimed at the developer community, not general consumers. The work was created by Midnight Oil.