We Are Social taps Big Fuel president FitzGerald to head US

Rob FitzGerald.
Rob FitzGerald.

Leila Thabet, who launched We Are Social's US business in 2012, is departing

NEW YORK — We Are Social named former Big Fuel Communications President Rob FitzGerald as its first US president, effective next month.

FitzGerald will report to We Are Social’s global leadership team, which comprises the firm’s founders Robin Grant and Nathan McDonald, as well as global COO Chris Adamson.

He is taking over the responsibilities of We Are Social’s US MD Leila Thabet. The firm said in a statement that she is departing We Are Social to "pursue opportunities outside of the agency space." 

Thabet launched the firm’s US business in 2012. Her official end date is yet to be determined.

FitzGerald, who will oversee 35 people in the position, is charged with building on We Are Social’s growth and evolution in the US, along with its continuing global expansion, the firm said in a statement.

"The creation of the US president position is a declaration of intent about the ambitions we have for We Are Social in the US," FitzGerald said. "The US is a big focus for us going into 2016 and beyond."

Before stepping into the president role in February, FitzGerald served as Big Fuel’s MD for two years. He left the firm in June.

A rep from Big Fuel was not immediately available to comment on whether or not FitzGerald has been replaced.

Previously, he served as COO for digital entertainment platform VoyR, which was created by GlobalHue Ventures. Before that, FitzGerald was GlobalHue’s chief media officer.

He also held senior management roles at Initiative and Omnicom Media Group, earlier in his career.

FitzGerald worked in Japan, China, Hong Kong and Europe before moving to the US in 2006.

We Are Social now has a team of more than 50 staffers in the US, working with clients such as National Geographic, Heineken, Banana Republic, Hyatt and Giorgio Armani. 

The firm opened an office in San Francisco in January 2015, its second US office, after establishing a New York presence in 2012.

Last year, We Are Social’s global revenue was up by 26% to $49 million.

This article first appeared on prweek.com.

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