Social media reacts to the UK's John Lewis ad
The British department store's Christmas ad was mentioned nearly 40,000 times on social media within its first hours. How does that stack up to last year?

For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.